Monday, March 14, 2011

Will ~ Paula Scher

“How can it be that you talk to someone and it’s done in a second? But it is done in a second. it’s done in a second and in 34 years, and every experience and every movie and every thing of my life that’s in my head.” ~ Paula Scher

Paula Scher is an American graphic designer and artist, born 1948, Washington DC. For more than three decades Paula Scher has been at the forefront of graphic design. Iconic, smart and unabashedly populist, her images have entered into the American vernacular.

Scher has developed identity and branding systems, promotional materials, environmental graphics, packaging and publication designs for a broad range of clients that includes The New York Times Magazine, Perry Ellis, Bloomberg, Target, Coca-Cola, Tiffany & Co., the Metropolitan Opera and a long list of others with an obvious pattern of clients in art and creative institutions. Her graphic identities for Citibank and Tiffany & Co. have become case studies for the contemporary regeneration of classic American brands.

In 1998 Scher was named to the Art Directors Hall of Fame and has received hundreds of industry honors and awards over the course of her career.

Above ~ NYC posters for art institutions. Schers famous hand painted and often inaccurate maps of the world.


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