Thursday, March 17, 2011

Will ~ Michael Bierut

"Part of maturing as a designer is discovering what you're good at." ~ Michael Bierut

Recognized for his thoughtful leadership, dedication to the profession, and inspired advocacy of the power and influence of design. “Probably the most interesting thing I learned is that a lot of the things about design that tend to get designers really interested aren’t that important,”. It is this “democratization of design” that Bierut has championed while a partner at Pentagram, where he’s been since 1990; the act of making things digestible is where he excels.

His list of clients consists of massive corporations that need to be embraced by the masses: Walt Disney, United Airlines, Motorola, the New York Jets, the Rock and Roll Hall of Fame. Or he lends a voice to complex, intellectual entities that need emotional authenticity: Yale and Princeton Universities, Brooklyn Academy of Music, New York magazine.

Bierut has not only made a profound mark on design, but embedded himself in the cultural concrete of New York City. He created wayfinding signage for the Alliance for Downtown New York, assisting millions of tourists navigating the streets of Lower Manhattan.

Above ~ A selection of posters designed by Beirut & NYC signage.


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