Wednesday, March 2, 2011

Shane_OLIVIERO TOSCANI_Words of Wizdom pt.2

liviero Toscani (born 1942) is an Italian photographer, best-known worldwide for designing controversial advertising campaigns for Italian brand Benetton, from 1982 to 2000. Most of these advertising campaigns were actually institutionals for the brand, always composed of rather controversial photography, usually with only the company logo "United Colors of Benetton" as caption.
His great breakthrough, though, can be traced to 1991, when he simply slapped the green Benetton logo on a photojournalist's award-winning image of a dying AIDS patient surrounded by his family. Since then, the son of a renowned Milan photojournalist has snapped his own striking frames of Balkan war victims, children from a Sicilian Mafia town and death-row inmates, the last of which set off widespread anger in the United States and eventually lead to his split with Benetton.

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