Monday, February 28, 2011

Mike svoboda

Stefan Sagmeister

"Over time i get used to
everything and start
taking it for granted"

Born 1962 in Bregenz, Austria
New York based designer, started Sagmeister inc. in 1993

Teaching in the graduate department of school in visual arts in New York. And publishing 2 books, Things i have learned in my life, and Made you look. Remaining small has been the key to retaining his integrity as a designer making ideas happen

" Design that needed guts from the creator still
carries the ghost of these guts in final execution"

Design album covers for groups such as Lou Reed, Ok Go, The Rolling Stones, David Byrne, Aerosmith, and Pat Metheny. Sagmeister goes on year long Sabbatical around every seven years. He does not take work from clients as tempting as it may get, even declining an offer designing a poster for Barack Obama

Lou Reed, The Number 23 movie cover

The Darwin chair comprised of more than 200 sheets of attached Tyvek prints. Each sheet can be torn off as it wears. Designed by Stefan for the Dutch company Droog.

David Carson - LOGOS - SAM


David is most well known for his work with RayGun magazine, unique typography
and advertising for some of the largest companies in the world, He also done some minimal logo work.
After researching his logo work I found that his clients weren't as well-known or as popular as his advertising/tv commercial work but was still intriguing and as experimental as always.

These clients include - the Dali Museum, Carvers Ski Shop,, innovasource,
The House of Blues, and

He has also contributed some rebranding work for Western Union.

His work for the house of blues and -

"Logo design lies within the larger field of graphic design. According to many industry experts, logo design is considered to be the most difficult part of graphic design. The reason that logo design is so much more difficult than many other areas of graphic design is because a company logo is not just an image. Instead, a logo is an embodiment of an
organization. Therefore, a professional logo design team must possess an extremely high level of skills in several different areas. According to several sources, there are a handful of general guidelines which dictate the process of most logo designs."

Sources -

DAvid CArSon LoGo'S

Color is yellow because it’s a part of rebranding work for Western Union. Western Union helps you provide for your loved ones almost anywhere in the world. Whether it's for education, healthcare or groceries, we offer Consumer-to-Consumer Money-Transfer Services to get resources to members of your family quickly.

Carson has been working in conjunction with the MagicSeaweed team to evolve a logo that really reflects the nature of the site. The logo that David has designed, pictured above, is firmly rooted in the aesthetics of the ocean. For instance, in David's own words, the 's' helps to create the motion of the sea, even the fold of a wave. The logo also has practical aspects. Recognisable both up close and from a distance, and is useable in all sizes. According to David, placing one letter on its side bring a pleasant tension, drawing the viewer into the logo and the site. The new logo goes live this week, making MagicSeaweed even more recognisable as the unique resource that it is.

Carvers ski shop is based in Brekenridge, Colorado, it is a full service Ski and SnowboardShop, Specializing in Ski and Snowboard rentals, Sales and tuning.

For consumer, commercial, and industrial applications, Innovasource improves the places where you work and live with innovative and effective products.

"The Hamilton wood type and printing museum" Is based in Wisconsin U.S. Operated by volunteers of the Two Rivers Historical Society, the Hamilton Wood Type and Printing Museum is the only museum dedicated to the preservation, study, production and printing of wood type. With 1.5 million pieces of wood type and more than 1,000 styles and sizes of patterns, Hamilton's collection is one of the premier wood type collections in the world.



Describing himself as a ‘visual jackdaw’, Alan Fletcher distilled a brilliantly witty and inimitable exploration of such subjects as perception, colour, pattern, proportion, paradox, illusion, language, alphabets, words, letters, ideas, creativity, culture, style, aesthetics and value.

Designed in 1965 Reuters 'dot 'logo is made up of 84 dots and is inspired by
teleprinter t
ape rather than ticker tape, as some believe.

The ABB cross-haired logo is the primary visual symbol of the ABB brand. It symbolizes ABB's strong heritage and the forward-looking solutions that they provide. The ABB logo is also a trademark with worldwide protection. Used mostly in combination with the claim "Power and productivity for a better world", it is used prominently and consistently across all ABB's communications.

His mixed media pastiche style helped Alan Fletcher to built up a formidable body of work and was behind many masterpieces such as the iconic V&A logo:

The V&A logo is such an iconic design and recognized by people all over the world. It was designed in 1989 and even though the idea of joining the ampersand and the 'a' together is so simple it remains timeless and still as appealing as when it was invented in '89. The simplicity is genius and shows Fletchers extraordinary gift for working with simple shapes.

One of the most influential figures in post-war British graphic design, Alan Fletcher had a brief stint in Milan where he worked for Pirelli and created this witty, playful ad titled: “piu chilometri” or “more kilometers” - one of the many benefits of owning Pirelli tires. Fletcher returned to London in 1959 with Pirelli as a client and in 1962 opened Fletcher/Forbes/Gill.

David Carson is an American graphic designer .He is best known for his innovative magazine design, and use of experimental typography. He was the art director for the magazine Ray Gun. Carson was perhaps the most influential graphic designer of the nineties. In particular, his widely-imitated
aesthetic defined the so-called "grunge typography" era. He was born on September 8, 1952 in Corpus Christi, Texas. Carson and his family moved to New York City four years later. Since then he has traveled all around the world but has maintained New York as his base of operations. Carson now owns two studios; one in Del Mar, California and another in Zürich. Because of his father, Carson traveled all over America, Puerto Rico, and the West Indies. These journeys affected him profoundly and the first signs of his talent were shown at a very young age; however, his first actual contact with graphic design was made in 1980 at the University of Arizona on a two week graphics course. He became renowned for his inventive graphics in the 1990s. Having worked as a sociology teacher and professional surfer in the late 1970s, he art directed various music, skateboarding, and surfing magazines through the 1980s.In the later 1990s he shifted from 'surf subculture' to corporate work for Nike, Levis, and Citibank.

Michelle - Paul Rand Logos

"Ultimately, the only mandate in the design of logos, it seems, is that they be distinctive, memorable, and clear."

With a portfolio that includes logos for ABC (America), UPS, NeXT, IBM and Westinghouse, Paul Rand has been described as "the greatest living graphic designer".

Rand used a variety of techniques such as painting, collage, photography, typography and montage. This combination of elements produced a distinctive and modern visual image.

In his book, Design, Form and Chaos, 1993, Rand shared "some thoughts and despair about the design of a logo".

"A logo is a flag, a signature, an escutcheon, a street sign. 
A logo does not sell (directly), it identifies.
 A logo is rarely a description of a business.
 A logo derives meaning from the quality of the thing it symbolizes,
 not the other way around.

A logo is less important than the product it signifies; what it represents is more
 important than what it looks like."

Rand explains that the quality of logo is tied to the quality of the company it represents.

"If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned."

"Surprising to many, the subject
matter of a logo is of relatively little importance, and even appropriateness of content does not always play a significant role."

"Ultimately, the only mandate in the design of logos, it seems, is that they be distinctive, memorable, and clear."


Debbie - Milton Glaser Logos

Milton Glaser, born in 1929, is only one of the most famous graphic designers in the history of ever, best known for the I Love New York logo, his Bob Dylan poster and the old DC Comics “bullet” logo. He is responsible for logo's including the record labels for Phantom records and Tomato records.

Glaser expected the 'I heart NY' campaign to last only a couple months and did the work pro-bono . The innovative pop-style icon became a major success and has continued to be sold for years. In the popular mind (though this was not the original intention) the logo has become closely associated with New York City, and the placement of the logo on plain white T-shirts readily sold in the city has widely circulated the appearance of the image, making it a commonly recognized symbol.

The image became especially prominent following the September 11th terror attacks on the city, which created a sense of unity among the populace. Many visitors to the city following the attacks purchased and wore the shirts bearing the I Love New York logo as a sign of their support. Glaser created a modified version to commemoratethe attacks, reading "I Love NY More Than Ever", with a little black spot on the heart symbolizing the World Trade Centre cite. The black spot approximates the site's location on Manhattan Island.

Caleb Colton once said “imitation is the sincerest form of flattery”, if this is true then the I Love New York logo design is a clear favourite.
The logo has become a part of the American pop cultural canon, since inspiring countless knock-offs (t-shirts, bumper stickers, etc.) of the "I …" form. New York, in turn, has tried to uphold its trademark by filing a total of nearly 3,000 trademark objections against imitators.

Irene - Paul Rand Trademarks and Logo Designs

In 1937, Paul launched his first career at Esquire. Although he was only occasionally involved in the editorial layout of that magazine, he designed material on its behalf and turned out a spectacular series of covers for Apparel Arts, a quarterly published in conjunction with Esquire. In spite of a schedule that paid no heed to regular working hours or minimum wage scales, he managed in these crucial years to find time to design an impressive array of covers for other magazines, particularly Directions. From 1938 on, his work was a regular feature of the exhibitions of the Art Directors Club.

Paul Rand was a prominent advocate of employing a wide variety of techniques such as typography, painting, collage, photography, and montage – creating a combination of elements to produce a distinctive and modern visual image, whether it was a poster, a magazine cover design or a corporate identity design/logo.

1. Typography:

Paul Rand’s distinctive style was a result of his talent and extensive design education. It inspired his success at the merger of modern typography with nineteenth-century engravings. Rand strove to unite letters, finding unique graphic ways of bringing together letters of a word (name or title of a person or entity). And he excelled at that, as seen in his logos for IBM, EF and Yale University Press.

Paul Rand’s Typography

Typography was one of his strongest command areas, and with his impeccable understanding of both visual content (image/illustration) and technical content (typography/typeface), he produced designs which lasted decades. Balance, uniformity and equilibrium of spacing were the three common elements of Paul Rand’s typography related work.

2. Simplicity:

Simplicity was a common element of everything and anything Paul Rand created, whether it was a page design, a magazine cover, an ad, or a logo. And everyone loved it. He was always of the opinion that the design of a logo must be simple, in order to appeal aesthetically.

3. Rebellion:

In the 1940s, Paul Rand broke away from the conventional standards of typography and layout, and started incorporating Swiss style of design into his creations. He merged American visual culture into European avant-garde (modern art) design, integrating Cubism, Constructivism, the Bauhaus and De Stijl into his work.
Poster for the New York Subways Advertising Company
Poster for the New York Subways Advertising Company, designed by Paul Rand in 1947.
Poster for the UCLA, designed by Paul Rand in 1996
Poster for the UCLA, designed by Paul Rand in 1996, one of the last creations before his death.


The most important achievement on Paul Rand’s portfolio is in the area of Corporate Identity Design and logotypes. His talent and excellent execution was apparent in the logos he designed for many firms from a broad range of industries like IBM, Apple, UPS, ABC Television, NeXT, Enron, the Cummins Engine Company, El Producto Cigar Company, Compton Advertising and Westinghouse Electric Corporation and many more.

ABC logo by Paul Rand

ABC Designed 1962

“Should a logo be self-explanatory? It is only by association with a product, a service, a business, or a corporation that a logo takes on any real meaning. It derives its meaning and usefulness from the quality of that which it symbolizes. If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.”

Designed 1962

IBM logo by Paul Rand

“A logo does not sell (directly), it identifies.”

Designed 1961

UPS logo by Paul Rand

“I do not use humour consciously, I just go that way naturally. A well known example is my identity for United Parcels Service: to take an escutcheon – a medieval symbol which inevitably seems pompous today – and then stick a package on top of it, that is funny.”