PAUL RAND
(BORN PERETZ ROSENBAUM,
AUGUST 15, 1914 – NOVEMBER 26, 1996)
was a well-known American graphic designer, best
known for his corporate logo designs. Rand was
educated at the Pratt Institute (1929-1932), the
Parsons School of Design (1932-1933), and the Art
Students League (1933-1934). He was one of the
originators of the Swiss Style of graphic design. From
1956 to 1969, and beginning again in 1974, Rand
taught design at Yale University in New Haven,
Connecticut. Rand was inducted into the New York Art
Directors Club Hall of Fame in 1972. He designed many
posters and corporate identities, including the logos for
IBM, UPS and ABC. Rand died of cancer in 1996.
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