Milton Glaser, born in 1929, is only one of the most famous graphic designers in the history of ever, best known for the I Love New York logo, his Bob Dylan poster and the old DC Comics “bullet” logo. He is responsible for logo's including the record labels for Phantom records and Tomato records.
Glaser expected the 'I heart NY' campaign to last only a couple months and did the work pro-bono . The innovative pop-style icon became a major success and has continued to be sold for years. In the popular mind (though this was not the original intention) the logo has become closely associated with New York City, and the placement of the logo on plain white T-shirts readily sold in the city has widely circulated the appearance of the image, making it a commonly recognized symbol.
The image became especially prominent following the September 11th terror attacks on the city, which created a sense of unity among the populace. Many visitors to the city following the attacks purchased and wore the shirts bearing the I Love New York logo as a sign of their support. Glaser created a modified version to commemoratethe attacks, reading "I Love NY More Than Ever", with a little black spot on the heart symbolizing the World Trade Centre cite. The black spot approximates the site's location on Manhattan Island.
Caleb Colton once said “imitation is the sincerest form of flattery”, if this is true then the I Love New York logo design is a clear favourite.
The logo has become a part of the American pop cultural canon, since inspiring countless knock-offs (t-shirts, bumper stickers, etc.) of the "I …" form. New York, in turn, has tried to uphold its trademark by filing a total of nearly 3,000 trademark objections against imitators.